Our Vision

Every student will have access to abundant learning materials and adequate learning plans, no matter where they are or who they are.

Our Mission

Simplifying complex knowledge with artful storytelling. We make knowledge beautiful to enhance retention.

StoryBee Culture

We strive to hire the best. We value integrity, excellence, respect, inclusion, ownership, and collaboration.

At StoryBee, our culture is anchored in core values and a firm commitment to excellence. We prioritize hiring top talent and maintaining high standards, ensuring that our team consistently delivers outstanding results. Integrity and respect guide our interactions, fostering a transparent and inclusive workplace where every individual feels valued. Embracing diversity enhances our creativity and drives innovation, allowing us to leverage varied perspectives for collective success.

We cultivate a collaborative and supportive environment where teamwork is essential to our achievements. By promoting open communication and encouraging constructive feedback, we ensure continuous improvement and personal growth for both individuals and the organization. Building trust through honest dialogue and mutual support strengthens our relationships, creating a positive and motivating workplace where everyone is empowered to contribute their best.

Innovation and continuous growth are vital to StoryBee’s ongoing success. We encourage creative thinking and the adoption of new ideas to stay ahead in our industry. Empowering employees and volunteers with ownership and accountability fosters initiative and responsibility, driving projects forward effectively. Committed to the professional development of our team, we provide opportunities for learning and adaptability, ensuring our teams are well-equipped to excel and innovate in a dynamic environment.

Leadership Principles - StoryBee’s Values

  • Consistency

    Exercise our Leadership Principles in every occasion to deliver consistent accountability and achieve coherent growth rate. We believe that success is about focusing on what needs to be done and following through, no matter the obstacles or hurdles. We create and communicate a bold direction that inspires results.

  • Ownership

    Everyone must own what they do. Everyone must think long term and don’t sacrifice long-term values for short-term results. Anyone in the company represents the company beyond just himself/herself. Never say “that is not my job.” Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking.

  • Customer Obsession

    Everyone in the company is a customer of ours. Everyone must work vigorously to earn and keep customer trust. We pay attention the market, and listen to our customers.

  • Social Impacts

    Everyone in the company must think about the social impacts of the decisions before making them. We are committed to deliver positive social impacts with our strength.

  • Think Green

    In this new world, both business and the environment can win. Being green is no longer a cost of doing business; it is a catalyst for innovation, new market opportunity, and wealth creation. We work under a farsighted program and innovative, creative solutions to address the environmental challenge.

  • Deliver Results

    We focus on the key inputs for our business and deliver the results with the right quality and in a timely fashion. Despite setbacks, we rise to the occasion and never settle. Accomplish more with less. Constraints breed resourcefulness, self-sufficiency, and invention.

  • Diversity & Inclusion

    We learn more about diversity and inclusion each and every day, and we implement best practice around it. It is the key to our engagement with stakeholders.

  • Be Right, A Lot

    Exercise strong judgment and good instincts. We seek diverse perspectives and work to disconfirm our beliefs. We are never done learning and always seek to improve ourselves. We are always curious about new possibilities and stand ready to actions.

  • Innovate

    Merely coming up with new ideas is not innovation; ideas must be implemented. The difference between innovation and improvement is that the implementation of an innovative idea requires a significant modification of the company’s former routine. We are not afraid to make the right changes to innovate.

Why Our Creators Thrive in the Age of AI

AI-generated art has flooded the market, creating new challenges and opportunities for artists. The general audience may struggle to distinguish between deeply meaningful, artistically significant works and AI-generated art, which often lacks true creative intent.

Research has consistently shown that true artistic appreciation requires training and immersion. While AI can mimic aesthetics, it cannot yet replicate the cultural, philosophical, and emotional layers that define human artistry.

The best artists and designers leverage AI for:

  • Enhancing workflows by automating repetitive tasks while focusing on storytelling and conceptual design.

  • Refining artistic expression by iterating faster and exploring new creative possibilities.

  • Strengthening UX and branding by understanding psychological engagement beyond aesthetic appeal.

However, AI cannot replace the ability to craft emotionally compelling stories, develop nuanced characters, or embed social and cultural depth into artistic works.

  • Decision-Making

    We identify root causes instead of treating symptoms, ensuring long-term success over short-term fixes.

    We listen before we speak, recognizing that great ideas come from shared understanding.

    We think strategically, articulating our vision concisely in both speech and writing.

    We back intuition with data, blending analytical thinking with creative instinct.

    We provide candid, helpful, and timely feedback, nurturing a culture of continuous improvement.

  • Courage & Passion

    We walk the talk and bravely question actions inconsistent with our values.

    We take smart risks, accepting failure as a stepping stone while avoiding unnecessary setbacks.

    We inspire excellence, driving both personal and collective growth.

    We care intensely about our users, ensuring that our creations serve real needs and aspirations.

    We embrace quiet confidence and humility, fostering a respectful and growth-oriented environment.

  • Integrity & Inclusion

    We collaborate effectively with diverse perspectives, enriching our creative process.

    We challenge biases and embrace differing viewpoints, ensuring well-rounded decision-making.

    We stand up for what is right, openly admitting mistakes and learning from them.

    We always think beyond ourselves, striving to create societal impact and address injustices.

    We embrace the iterative process, valuing progress over unattainable perfection.

How to Thrive with AI - Read

How We Do Things

  • OKRs (Objectives and Key Results)

    Welcome to the team!

    To ensure that you are aligned with our project goals and can contribute effectively, we will be introducing you to the OKR (Objectives and Key Results) system that our organization uses.

    This 3-step training will help you understand, create, and implement OKRs in your project-based roles.

    Read

  • The Beauty Creation Process

    Illustration

    This lesson highlights our beauty creation process. Something you might already know!

    But, make it in your creativity DNA!

    Read

  • Creation Principles

    Illustration

    The three principles of creation we encourage our illustrators to develop in our collaborations.

    Read

Design Guides

  • A Young Artist's Guide to Visual Perception

    Volume 1

    By the end of this volume, readers will have gained an in-depth understanding of how we see the world and how these insights can be used to bring their art to life.

    Read

  • A Young Artist's Guide to Visual Perception

    Volume 2

    Volume 2 aims to empower you with a deeper understanding of advanced visual perception concepts. By combining the knowledge from both volumes, you’ll be well-equipped to create, critique, and appreciate art at a higher level.

    Read

  • Design Principles for Young Artists

    Volume 1

    To all young artists who dare to dream with their eyes open, this volume offers the foundations of design – the basic principles, elements, and knowledge to shape those dreams into tangible realities.

    Read

Training Videos

  • Typography

    Throughout history, typography has been used to communicate more than just the words it spells out. Discover how typography existed long before Johannes Gutenberg and how, over the centuries, typefaces have been used to represent everything from nationalism to religious identity to branding.

    Learn

  • Typography Day 2022

    Typography Day 2022 was held online and hosted by IDC School of Design (IDC), Indian Institute of Technology Bombay (IIT Bombay) with support from India Design Association (InDeAs) and Aksharaya.

    The event featured workshops on Typography and Calligraphy followed by a conference dedicated to 'Typography for Children'. The international conference was devoted to addressing issues faced by type designers, type users and type educators. The conference included presentations by invited keynote speakers, eminent academicians, industry professionals, research scholars and students.

    Learn